
SEO content publishing workflow template
Search question and content brief · Draft, edit and approval loop · Publication and performance review
Preview and use template →Campaign plans, approval workflows, journey maps and content systems for in-house marketing teams and agencies.
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Search question and content brief · Draft, edit and approval loop · Publication and performance review
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Discovery and URL mapping · Build, QA and launch gates · Post-launch monitoring and ownership
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Scope and commercial handover · Access and working arrangements · Kickoff and first-month plan
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Columns from idea to published · Editable example content cards · Owner and next-action prompts
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Planning, preparation, launch and learning phases · Channel deliverables and owners · Goals, budget and review prompts
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Four swimlanes from account manager to client · Internal gate and client revision loop · Revision log and a limit on included rounds
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Flowchart with a conditional legal check · Changes-requested loop back to the copy check · Pre-approval checklist and agreed turnarounds
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T-minus gantt chart coloured by team · Go/no-go checklist for the week before launch · Owner table with each team's launch-day job
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Trigger, wait steps and engagement branches · Exit rule and MQL handoff · Email table and notes on what to measure
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Swimlanes for marketing, marketing ops, SDR and AE · Example scoring model with points · Service-level agreement between the teams
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Five buying committee roles · Their questions at each stage · Gaps where a role is not yet involved
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Two-axis map with labelled quadrants · Competitor circles sized by share · Notes on evidence and the message to test
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Pillar page with four clusters · Twelve articles with target search phrases · Status colours and internal linking rules
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Source, transcript and key-points steps · Six outputs with owner, timing and next step · Four-week release timeline
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Four client pods with a core team · Shared services in the middle · Leadership across all pods
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Hypothesis card with metric and guardrail · Decision flow with a no-peeking loop · Test log for variants and results
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Objective, audience, insight and key message · Deliverables checklist with budget and KPIs · Timeline and mandatories for every asset
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Four-touchpoint buyer path · Stacked chart of credit by model · Percentage table and notes on choosing a model
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Capabilities in five stages · The tool covering each · Gaps and overlaps marked
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