Marketing / Free editable template

Go-to-market plan for a product launch template

A go-to-market plan coordinates the teams who have to be ready on launch day. This example counts down from eight weeks before launch to four weeks after, with product marketing, content, sales, PR and paid media colour-coded so you can see who is busy when and what must finish first.

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Go-to-market plan for a product launch example showing t-minus gantt chart coloured by team, go/no-go checklist for the week before launch, owner table with each team's launch-day job
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Fix the launch week first

    Set week zero to your launch date and work backwards. Counting in weeks relative to launch makes it obvious when a late positioning decision squeezes everything that depends on it.

  2. Check the dependencies

    Make sure messaging finishes before the sales deck, launch page and ads start. If bars overlap that should run in sequence, either move a date or record the risk.

  3. Agree the go/no-go list

    Edit the checklist so it covers what would genuinely stop you launching. Review it in the T-1 meeting and name who can delay the launch if an item is not done.

Questions about this template

Does it work for a smaller launch with fewer weeks?

Yes. Delete the T-minus columns you do not need, remove bars for teams that are not involved and trim the go/no-go checklist to the checks that apply.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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