Marketing / Free editable template

Lead nurturing email flow template

A lead nurturing flow diagram shows what happens to a new lead after they first give you their email address. This example starts with a guide download, branches on whether the first email was opened or clicked, ends with a demo invitation, and hands engaged leads to sales once they reach a score threshold.

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Preview the lead nurturing email flow

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Lead nurturing email flow example showing trigger, wait steps and engagement branches, exit rule and mql handoff, email table and notes on what to measure
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Start from the real trigger

    Replace the guide download with the form, event or sign-up that starts your sequence. The trigger tells you what the lead already wants, which should shape the first email.

  2. Set the branch conditions

    Decide what counts as engagement and how long to wait. Clicks and replies are firmer signals than opens, so use them for branches that change what the lead receives.

  3. Agree the handoff with sales

    Edit the score threshold and the notification so they match your CRM. Sales should know why a lead arrived and which emails it has already seen.

Questions about this template

Can I add a fourth email to the sequence?

Yes. Copy an email step and its wait step, connect them before the exit rule and add a row for the new email in the email table.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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