Marketing / Free editable template

Marketing campaign brief template

A campaign brief gives everyone working on a campaign the same starting point. This one-page canvas shows a meal-kit brand winning back paused subscribers, with the objective, audience, insight and single key message at the top, then channels, deliverables, budget, KPIs and the rules every asset must follow.

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No account needed · Opens as your own editable page

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Marketing campaign brief example showing objective, audience, insight and key message, deliverables checklist with budget and kpis, timeline and mandatories for every asset
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Write a measurable objective

    Replace the example with one outcome, a number and a deadline. If the objective cannot be measured, the KPIs box will end up describing activity instead of results.

  2. Find the insight

    Use a real customer quote or research finding for the insight box. A strong insight makes the key message easier to write and gives the creative team something specific to work with.

  3. Agree the mandatories

    List anything every asset must include or avoid, such as offer terms, brand rules and the approver. Agreeing these upfront prevents late rework in the approval stage.

Questions about this template

Do I have to fill in every box on the canvas?

No. Start with the objective, audience, insight and key message, then delete any box that does not apply, such as mandatories for a small internal campaign.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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