Marketing / Free editable template

Marketing agency pod structure template

Many agencies organise around client pods rather than departments, so each client has one small team that knows them well. This board shows four pods, each with an account lead, strategist, designer and copywriter, linked to shared studio, media buying, data and finance services in the middle, under the managing director and department heads.

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Marketing agency pod structure example showing four client pods with a core team, shared services in the middle, leadership across all pods
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Group your clients

    Put clients with similar needs or sectors in the same pod, so the pod builds expertise.

  2. Staff each pod

    Give each pod a stable core team. Keep specialists such as media buyers in shared services if no single pod needs them full time.

  3. Agree how pods book shared services

    Set up a weekly resourcing meeting so pods can book studio, media and data time without escalations.

Questions about this template

Where do I put someone who works across several pods?

Place them in the shared services area in the middle, or repeat their name in each pod's core team if they are assigned to specific clients.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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