Marketing / Free editable template

Content repurposing workflow template

A content repurposing workflow shows how one substantial piece of content becomes several smaller ones without anyone starting from scratch. This example takes a 45-minute webinar, pulls out key points and quotes, then gives each of six outputs an owner, a week and a next step for the reader.

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Preview the content repurposing workflow

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Content repurposing workflow example showing source, transcript and key-points steps, six outputs with owner, timing and next step, four-week release timeline
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Extract before you create

    Keep the transcript and key-points steps at the start. Agreeing the five points and three quotes once means every output tells the same story and nobody rewatches the recording.

  2. Assign each output

    Replace the example roles with the people who will make each piece, and drop formats your audience does not use. Six well-made outputs are better than twelve rushed ones.

  3. Stagger the release

    Spread the outputs across weeks, as the timeline shows, so the topic stays visible for a month. End with a review to decide which formats to keep next time.

Questions about this template

Does this work if my source is a podcast?

Yes. Rename the webinar source step, keep the transcript and key-points steps, and swap any of the six outputs that do not suit audio.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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