Ecommerce / Free editable template

Ecommerce SWOT analysis template

An ecommerce SWOT analysis sorts what helps and what hurts an online brand into internal strengths and weaknesses and external opportunities and threats. This filled example covers a small direct-to-consumer candle brand, from its owned email list to its reliance on paid social, then turns the grid into four actions by pairing factors together.

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Ecommerce SWOT analysis example showing filled swot for a dtc brand, helpful and harmful axes, four actions from paired factors
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Keep internal and external apart

    Strengths and weaknesses are things you control, such as your list or your packaging. Opportunities and threats come from the market. Mixing the two makes the right actions harder to choose.

  2. Be specific

    Replace general points such as "good products" with evidence, for example common themes in reviews or the share of orders that come from email. Specific points lead to specific actions.

  3. Turn it into actions

    Pair a strength with an opportunity, a weakness with a threat, and so on, then write one action for each pairing. A SWOT without actions is a list, not a plan.

Questions about this template

How do I fill in the action for each pairing?

Pick one strength or weakness and one opportunity or threat, then write a single action in the matching box that uses or guards against them.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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