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Marketing campaign roadmap template
Planning, preparation, launch and learning phases · Channel deliverables and owners · Goals, budget and review prompts
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Black Friday campaign plan template
A Black Friday campaign plan lines up stock, site work, email, ads and customer service so everything is ready before the sale goes live. This example covers ten weeks around Black Friday and Cyber Monday, from setting a margin floor and ordering stock to VIP early access, the sale weekend and following up with first-time buyers.
No account needed · Opens as your own editable page
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How to use this template
Set your dates first
Find the Friday after US Thanksgiving for this year and make that week 8. Count back from it for stock and creative deadlines, because supplier lead times usually decide the real start date.
Agree the margin floor
Before choosing an offer, work out the lowest price each product can sell for after discount, fees and shipping. A clear floor stops last-minute codes and bundles that lose money on every order.
Name an owner for each day
Fill the sale-week rota with who watches stock, site errors and support queues each day. Problems during the sale need a decision within minutes, not the following morning.
Questions about this template
Can I adapt the plan for a different sale?
Yes. Shift the ten-week gantt to your sale date, rename the sale-week rota and drop the Cyber Monday entries from the channel plan.
Do I need an account to use it?
No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.
Can I export the finished diagram?
Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.
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