Ecommerce / Free editable template

Ecommerce email flows map template

An email flows map shows all of a store's automations on one page, so you can see how they pass people to each other and where messages might overlap. This example lays out four core flows in swimlanes: welcome, browse abandonment, post-purchase and winback, each with its trigger, waits, conditional split and exit.

Use this template →See the example ↓

No account needed · Opens as your own editable page

Preview the ecommerce email flows map

View full-size preview ↗
Ecommerce email flows map example showing four flows in separate lanes, triggers, waits and conditional splits, exits that hand people to the next flow
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Map the flows you already run

    Add a lane for each live automation and copy its real trigger and timings from your email platform. Seeing them together often reveals a customer who could receive three emails on the same day.

  2. Connect the exits

    Show where each flow sends people next, such as a new subscriber who buys moving from welcome to post-purchase. Clear exits stop two flows from sending competing messages to the same person.

  3. Prioritise the gaps

    Mark lanes that are missing or unfinished, then build the most valuable one first. Many shops start with welcome and abandoned cart, because those flows reach people who are closest to buying.

Questions about this template

How do I add another flow, such as back in stock?

Add a new lane, copy the trigger, wait and exit pattern from an existing flow, then link its exit to the flow people should join next.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

More Ecommerce templates →