Ecommerce / Free editable template

Abandoned cart email flow template

An abandoned cart flow brings back shoppers who started checkout but did not finish. Mapping it as a diagram makes the timing, exit checks and discount rules visible before you build it in your email platform. This example sends three emails over 72 hours, checks for an order before each one, and offers a code only to first-time customers.

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No account needed · Opens as your own editable page

Preview the abandoned cart email flow

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Abandoned cart email flow example showing trigger, waits and order checks, first-time buyer discount split, flow filters and an sms step
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Set the trigger and filters

    Decide whether the flow starts when checkout begins or when an item is added to the basket, and write the filters beside the trigger. A filter such as "no order since trigger" stops reminders reaching people who already bought.

  2. Choose your timings

    Adjust the waits to your buying cycle. A low-cost impulse product may suit a shorter first wait, while a considered purchase gives people more time to decide before a reminder starts to feel pushy.

  3. Decide who gets a discount

    Use the split to protect your margin. Offering a code only to first-time customers avoids teaching regular buyers to leave items in the basket and wait for an offer to arrive.

Questions about this template

Is the SMS step optional?

Yes. Delete the SMS step and connect the wait before it to the next order check if you do not collect SMS consent.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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