{"format":"epicdraw-workspace","version":1,"charts":[{"id":"template-black-friday-campaign-plan","name":"Black Friday Cyber Monday campaign plan","paper":"white","pattern":"blank","wobble":0.22,"ppm":48,"nodes":[{"id":"black-friday-campaign-plan-n1","type":"lane","text":"","x":0,"y":0,"w":1720,"h":1200,"fill":"none","fst":"solid","seed":701,"font":"sans","fs":22,"bold":false,"lv":0,"lock":true,"z":-20,"ink":"navy"},{"id":"black-friday-campaign-plan-n2","type":"text","text":"Black Friday Cyber Monday campaign plan","x":42,"y":24,"w":1620,"h":64,"fill":"none","fst":"solid","seed":702,"font":"hand","fs":48,"bold":true,"lv":0,"align":"left","ink":"navy"},{"id":"black-friday-campaign-plan-n3","type":"text","text":"Plan ten weeks around Black Friday: stock, site, list growth, the sale weekend and what follows.","x":42,"y":96,"w":1620,"h":44,"fill":"none","fst":"solid","seed":703,"font":"sans","fs":23,"bold":false,"lv":0,"align":"left","ink":"grey"},{"id":"black-friday-campaign-plan-n4","type":"line","text":"","x":42,"y":160,"w":1636,"h":4,"fill":"none","fst":"solid","seed":704,"font":"sans","fs":22,"bold":false,"lv":0,"rot":0,"head":"none","ink":"navy"},{"id":"black-friday-campaign-plan-n5","type":"text","text":"EXAMPLE TEMPLATE · Replace the example content, owners and dates with your own.","x":42,"y":1152,"w":1630,"h":30,"fill":"none","fst":"solid","seed":705,"font":"sans","fs":18,"bold":false,"lv":0,"align":"left","ink":"grey"},{"id":"black-friday-campaign-plan-n6","type":"gantt","text":"Weeks (Black Friday falls in week 8)","x":45,"y":210,"w":1080,"h":486,"fill":"none","fst":"solid","seed":706,"font":"sans","fs":20,"bold":false,"lv":0,"gd":[{"l":"Set offer and margin floor","s":"1","e":"2","c":"sky"},{"l":"Stock order, 3PL capacity","s":"1","e":"4","c":"sky"},{"l":"Grow email and SMS list","s":"2","e":"7","c":"mint"},{"l":"Site speed and checkout QA","s":"3","e":"6","c":"lavender"},{"l":"Creative, emails, ads built","s":"3","e":"6","c":"lavender"},{"l":"Teaser and waitlist","s":"6","e":"7","c":"sun"},{"l":"Code freeze","s":"7","e":"7","c":"rose"},{"l":"VIP early access","s":"8","e":"8","c":"peach"},{"l":"Black Friday weekend","s":"8","e":"8","c":"peach"},{"l":"Cyber Monday, last call","s":"9","e":"9","c":"peach"},{"l":"Thank-you and returns","s":"9","e":"10","c":"leaf"},{"l":"First-buyer follow-up","s":"10","e":"10","c":"leaf"}]},{"id":"black-friday-campaign-plan-n7","type":"table","text":"","x":45,"y":730,"w":1080,"h":190,"fill":"sky","fst":"solid","seed":707,"font":"sans","fs":18,"bold":false,"lv":0,"rows":[["Channel","Before (weeks 1 to 7)","Sale (weeks 8 and 9)","After (week 10)"],["Email / SMS","List growth, teaser","Early access, daily sends","Thank you, review ask"],["Paid ads","Build audiences","Raise budgets on winners","Retarget new buyers"],["Site","Banner, sale collection","Live offer, stock checks","Remove sale pricing"],["Ops and CS","Packing staff, FAQs","Extra cover, macros","Returns peak"]]},{"id":"black-friday-campaign-plan-n8","type":"todo","text":"Go-live checks (week 7)","x":1170,"y":210,"w":505,"h":302,"fill":"white","fst":"solid","seed":708,"font":"sans","fs":22,"bold":false,"lv":0,"items":[{"t":"Discount codes tested","d":false},{"t":"Sale prices scheduled","d":false},{"t":"Stock counts match","d":false},{"t":"Support macros ready","d":false},{"t":"Owner on call each day","d":false}]},{"id":"black-friday-campaign-plan-n9","type":"lane","text":"","x":1170,"y":535,"w":505,"h":280,"fill":"none","fst":"solid","seed":709,"font":"sans","fs":22,"bold":false,"lv":0,"z":-1},{"id":"black-friday-campaign-plan-n10","type":"rect","text":"Key dates","x":1170,"y":535,"w":505,"h":56,"fill":"sun","fst":"solid","seed":710,"font":"sans","fs":24,"bold":true,"lv":0},{"id":"black-friday-campaign-plan-n11","type":"text","text":"Black Friday: the Friday after US\nThanksgiving (fourth Thursday in\nNovember). Cyber Monday is three\ndays later. Set week 8 to the\nweek that contains that Friday.","x":1188,"y":605,"w":469,"h":198,"fill":"none","fst":"solid","seed":711,"font":"sans","fs":21,"bold":false,"lv":0,"align":"left"},{"id":"black-friday-campaign-plan-n12","type":"lane","text":"","x":1170,"y":850,"w":505,"h":260,"fill":"none","fst":"solid","seed":712,"font":"sans","fs":22,"bold":false,"lv":0,"z":-1},{"id":"black-friday-campaign-plan-n13","type":"rect","text":"Margin floor","x":1170,"y":850,"w":505,"h":56,"fill":"rose","fst":"solid","seed":713,"font":"sans","fs":24,"bold":true,"lv":0},{"id":"black-friday-campaign-plan-n14","type":"text","text":"Lowest price per product after\ndiscount, fees and shipping.\nNo code or bundle goes below it.","x":1188,"y":920,"w":469,"h":178,"fill":"none","fst":"solid","seed":714,"font":"sans","fs":21,"bold":false,"lv":0,"align":"left"},{"id":"black-friday-campaign-plan-n15","type":"table","text":"","x":45,"y":960,"w":1080,"h":150,"fill":"peach","fst":"solid","seed":715,"font":"sans","fs":18,"bold":false,"lv":0,"rows":[["Sale week","Email / SMS","Site","On call"],["Thu","VIP early access","Hidden VIP page","[Name]"],["Fri to Sun","Launch, reminders","Sale live, stock checks","[Name]"],["Mon to Tue","Cyber Monday, last call","Sale ends Tue night","[Name]"]]}],"edges":[],"strokes":[],"imgs":{}}],"cur":"template-black-friday-campaign-plan"}