Sales / Free editable template

Objection handling storyboard template

Objections go better when reps slow down and find the real concern before answering. This example storyboards one price objection in four frames: listen, acknowledge, explore and respond, with what the buyer and rep say in each. Below it, a card for each common objection gives the question that opens the conversation back up.

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Objection handling storyboard example showing four-frame storyboard of one objection, what the buyer and rep say, cards for common objections
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Pick the top objection

    Choose the objection your team hears most and that costs the most deals, often price or timing.

  2. Storyboard the reply

    Draw the conversation frame by frame: let the buyer finish, acknowledge it, ask a question to find the real issue, then answer that.

  3. Make the cards

    For each other common objection, write one question to ask and one thing to offer. Keep each card short enough to read on a call.

Questions about this template

Can I add my own objection cards?

Yes. Copy a card, write the objection as the buyer says it and add the question that opens it up, so reps have one card per common objection.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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