Sales / Free editable template

Competitive battlecard template

A competitive battlecard gives reps what they need to win against one rival on a single page. This example compares the two products on seven criteria in a head-to-head bar chart, then lists why you win, where they win, landmine questions to ask, answers to their most common claims and your win rate against them.

Use this template →See the example ↓

No account needed · Opens as your own editable page

Preview the competitive battlecard

View full-size preview ↗
Competitive battlecard example showing head-to-head bar chart on seven criteria, why we win and where they win, landmine questions and claim answers
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Rate both products honestly

    Score each product from 1 to 5 on the criteria buyers care about. Include the ones where the rival is stronger.

  2. Write the win themes

    Summarise why you win and where they win in a few short lines each, using what buyers said in win-loss interviews.

  3. Arm the reps

    Add questions that expose the rival's weak spots and short answers to the claims their reps make about you.

Questions about this template

Can I make one battlecard per competitor?

Yes. Duplicate the board for each rival and update the 1 to 5 ratings, their claims and your answers, and the landmine questions.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

More Sales templates →