Sales / Free editable template

SDR outbound cadence template

An outbound cadence is the planned sequence of touches an SDR uses to reach a new prospect. This example lays out 13 touches over 15 working days on a calendar, with each email, call, social touch and video placed on its day, rest days left clear, a chart of touches by channel and the rules for when to stop.

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SDR outbound cadence example showing three-week calendar of touches, email, call, social and video by day, channel mix, rules and results to track
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Choose the length

    Pick how many working days and touches the cadence should run. Two to four weeks and 8 to 15 touches is common.

  2. Place the touches

    Put each touch on its day, mixing channels and leaving rest days so the prospect is not flooded.

  3. Set the exit rules

    Decide what ends the cadence early, such as a reply, a meeting or an opt-out, and how you will measure results.

Questions about this template

What do the No touch days mean?

They are planned rest days so the prospect is not contacted every day. Move them if you change the number of touches or the length of the cadence.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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