Real estate / Free editable template

Property listing marketing plan template

Most buyers decide whether to view from the listing alone, so it has to be right on day one. This example annotates a property portal listing mock-up, from the hero photo and price band to the headline, key features and documents, with a tip for each part. Beside it, the first two weeks run from the photo shoot a week before launch to a price review on day 14.

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No account needed · Opens as your own editable page

Preview the property listing marketing plan

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Property listing marketing plan example showing annotated listing mock-up, tips on photos, price, headline and features, day-by-day plan for the first two weeks
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Prepare the content

    Book the photos, floor plan, EPC and video tour before launch, and write a headline that leads with the strongest fact.

  2. Set the price band

    Pick a price that sits inside the search bands buyers use on property portals, so the home shows in as many searches as possible.

  3. Run the first fortnight

    Go live with social posts and emails to buyers on file, hold an open house, share feedback with the seller and review at day 14.

Questions about this template

Will this listing plan work for a rental property?

Yes. Swap the guide price for the monthly rent and adjust the key features and first two weeks for tenants, such as the available date and viewing slots.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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