Ecommerce / Free editable template

Ecommerce conversion funnel template

An ecommerce conversion funnel shows how many visitors reach each step between landing on your shop and buying, so you can see where most of them stop. This example follows one month of a small online shop from 40,000 sessions to 960 purchases, gives the rate for each step and pairs every drop with a fix to test.

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No account needed · Opens as your own editable page

Preview the ecommerce conversion funnel

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Ecommerce conversion funnel example showing five funnel stages with counts, step rates and the biggest drop, a fix to test at each step
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Pull the same date range

    Take every stage from the same period and the same traffic, from sessions through to purchases. Mixing date ranges or sources creates drops that are really just differences in reporting.

  2. Find the weakest step

    Compare the step rates, not just the totals, and highlight the lowest. Fixing that step often helps more than buying extra traffic for the top of the funnel.

  3. Test one change at a time

    Pick one fix for the weakest step and run it as a test with a clear start and end date. Changing several things at once makes it hard to tell which one worked.

Questions about this template

Can I add a step to the funnel?

Yes. Add a stage, such as account creation, with its count, then update the step rates and the fix to test so the biggest drop is still highlighted.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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