Marketing / Free editable template

Marketing campaign roadmap template

Connect the phases, channels and responsibilities of a campaign in one view. This example product-launch roadmap groups planning, preparation, launch and review alongside channel deliverables and success measures.

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No account needed · Opens as your own editable page

Preview the marketing campaign roadmap

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Marketing campaign roadmap example showing planning, preparation, launch and learning phases, channel deliverables and owners, goals, budget and review prompts
Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

  1. Set the campaign outcome

    Replace the sample goal and audience with a defined outcome. Add the primary measure and the constraints that affect the plan.

  2. Align the channel work

    List the landing page, email, social and partner activity that applies. Give each deliverable an owner and connect its timing to the campaign phases.

  3. Plan the learning phase

    Set a review date and decide what information will help the team assess the outcome. Add the follow-up decisions the review should support.

Questions about this template

Can I use this for a seasonal campaign?

Yes. Replace the launch phases, channels and dates with the milestones and lead times for your seasonal activity.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.

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