Nonprofit / Free editable template

Donor pyramid and gift range chart template

A donor pyramid shows the shape of your supporter base, from many one-off donors at the bottom to a few major donors and legacy pledgers at the top. This example pairs the pyramid with a gift range chart for a £500,000 capital appeal, listing the number of gifts and prospects needed at each size and progress bars for what has been secured so far.

This is a planning example, not legal, tax or fundraising regulation advice. Check Gift Aid, data protection and fundraising rules where you work.

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Donor pyramid and gift range chart example showing five-level donor pyramid with share of income, gift range chart with gifts and prospects needed, progress bars for gifts secured — Everything in this example is editable. Replace the labels, move the shapes and adapt the layout to your work.

How to use this template

Count each level
Pull donor numbers and income from your CRM for each giving level, so the pyramid reflects your real base.
Build the gift chart
Set the top gift at about 20% of the target, then halve the gift size and double the number of gifts as you go down.
Match prospects to gifts
Name three to four prospects for every gift you need, and track each one as it is secured.

Questions about this template

How do I rework the gift range chart for my target?

Change the target and gift sizes, then adjust the gifts needed, prospects and totals in each row so they add up. The rules of thumb box gives a starting point.

Do I need an account to use it?

No. Open the template and edit it in your browser. Your work saves on this device. An account is optional if you want to sync your workspace.

Can I export the finished diagram?

Yes. Use Export in the editor to save a PNG, SVG or PDF, or download an editable .epicdraw backup.